Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“screenwriter
I spent the whole afternoon being pushed around by middle-class females buying things they can’t possibly afford!”
—Arthur Wimperis (1874–1953)
“I don’t see much future for the Americans.... Everything about the behavior of American society reveals that it’s half Judaized, and the other half negrified. How can one expect a State like that to hold together?”
—Adolf Hitler (1889–1945)