Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“We’re buying this, but why do you sing the same sad songs all women sing?”
—Katharine S. White (1892–1977)
“The inability to control our children’s behavior feels the same as not being able to control it in ourselves. And the fact is that primitive behavior in children does unleash primitive behavior in mothers. That’s what frightens mothers most. For young children, even when out of control, do not have the power to destroy their mothers, but mothers who are out of control feel that they may destroy their children.”
—Elaine Heffner (20th century)