Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“Marrying an old bachelor is like buying second-hand furniture.”
—Helen Rowland (1875–1950)
“Temperament is the natural, inborn style of behavior of each individual. It’s the how of behavior, not the why.... The question is not, “Why does he behave a certain way if he doesn’t get a cookie?” but rather, “When he doesn’t get a cookie, how does he express his displeasure...?” The environment—and your behavior as a parent—can influence temperament and interplay with it, but it is not the cause of temperamental characteristics.”
—Stanley Turecki (20th century)