Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“It is just as impossible to help reform by conciliating prejudice as it is by buying votes. Prejudice is the enemy. Whoever is not for you is against you.”
—John Jay Chapman (1862–1933)
“If you are willing to inconvenience yourself in the name of discipline, the battle is half over. Leave Grandma’s early if the children are acting impossible. Depart the ballpark in the sixth inning if you’ve warned the kids and their behavior is still poor. If we do something like this once, our kids will remember it for a long time.”
—Fred G. Gosman (20th century)