Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“screenwriter
I spent the whole afternoon being pushed around by middle-class females buying things they can’t possibly afford!”
—Arthur Wimperis (1874–1953)
“There is a parallel between the twos and the tens. Tens are trying to test their abilities again, sizing up and experimenting to discover how to fit in. They don’t mean everything they do and say. They are just testing. . . . Take a good deal of your daughter’s behavior with a grain of salt. Try to handle the really outrageous as matter-of-factly as you would a mistake in grammar or spelling.”
—Stella Chess (20th century)