Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“It is just as impossible to help reform by conciliating prejudice as it is by buying votes. Prejudice is the enemy. Whoever is not for you is against you.”
—John Jay Chapman (1862–1933)
“Consciousness is cerebral celebrity—nothing more and nothing less. Those contents are conscious that persevere, that monopolize resources long enough to achieve certain typical and “symptomatic” effects—on memory, on the control of behavior and so forth.”
—Daniel Clement Dennett (b. 1942)