Buying Behavior
A marketing firm must ascertain the nature of customers' buying behavior if it is to market its product properly. In order to entice and persuade a consumer to buy a product, marketers try to determine the behavioral process of how a given product is purchased. Buying behavior is usually split into two prime strands, whether selling to the consumer, known as business-to-consumer (B2C), or to another business, known as business-to-business (B2B).
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Famous quotes containing the words buying and/or behavior:
“I don’t see the good of a country gentleman. Buying and selling;Mthat’s what the world has to go by.”
—Anthony Trollope (1815–1882)
“Consciousness is cerebral celebrity—nothing more and nothing less. Those contents are conscious that persevere, that monopolize resources long enough to achieve certain typical and “symptomatic” effects—on memory, on the control of behavior and so forth.”
—Daniel Clement Dennett (b. 1942)