Market Research - Market Research For The Film Industry

Market Research For The Film Industry

It is important to test marketing material for films to see how an audience will receive it. There are several market research practices that may be used: (1) concept testing, which evaluates reactions to a film idea and is fairly rare; (2) positioning studios, which analyze a script for marketing opportunities; (3) focus groups, which probe viewers' opinions about a film in small groups prior to release; (4) test screenings, which involve the previewing of films prior to theatrical release; (5) tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on a weekly basis prior to and during theatrical release; (6) advertising testing, which measures responses to marketing materials such as trailers and television advertisements; and finally (7) exit surveys, that measure audience reactions after seeing the film in the cinema.

Read more about this topic:  Market Research

Famous quotes containing the words market research, market, research, film and/or industry:

    Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
    Marshall McLuhan (1911–1980)

    But the nomads were the terror of all those whom the soil or the advantages of the market had induced to build towns. Agriculture therefore was a religious injunction, because of the perils of the state from nomadism.
    Ralph Waldo Emerson (1803–1882)

    To be sure, nothing is more important to the integrity of the universities ... than a rigorously enforced divorce from war- oriented research and all connected enterprises.
    Hannah Arendt (1906–1975)

    I’ll be right here.
    Melissa Mathison, U.S. screenwriter, and Steven Spielberg. ET, ET The Extra-Terrestrial, saying goodbye to Elliot as he touches Elliot’s forehead—ET’s final words in the film (1982)

    Your representative owes you, not his industry only, but his judgement; and he betrays instead of serving you if he sacrifices it to your opinion.
    Edmund Burke (1729–1797)