History
The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon. As of 2011, Market of Choice has four stores in Eugene, and one each in Ashland, Portland, West Linn and Corvallis. The company is now run by the founder's son Rick Wright. Rick Wright reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice. As part of their rebranding, Price Chopper stores transitioned to the name PC Market and finally to Market of Choice.
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