Dimensions of Market Analysis
David A. Aaker outlined the following dimensions of a market analysis:
- Market size (current and future)
- Market Trend
- Market growth rate
- Market profitability
- Industry cost structure
- Distribution channels
- Key success factors
- Key success Details
The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses.
Organizations use the finding to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels, a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.
Read more about this topic: Market Analysis
Famous quotes containing the words dimensions of, dimensions, market and/or analysis:
“Why is it that many contemporary male thinkers, especially men of color, repudiate the imperialist legacy of Columbus but affirm dimensions of that legacy by their refusal to repudiate patriarchy?”
—bell hooks (b. c. 1955)
“Words are finite organs of the infinite mind. They cannot cover the dimensions of what is in truth. They break, chop, and impoverish it.”
—Ralph Waldo Emerson (1803–1882)
“The market came with the dawn of civilization and it is not an invention of capitalism.... If it leads to improving the well-being of the people there is no contradiction with socialism.”
—Mikhail Gorbachev (b. 1931)
“Ask anyone committed to Marxist analysis how many angels on the head of a pin, and you will be asked in return to never mind the angels, tell me who controls the production of pins.”
—Joan Didion (b. 1934)