Mariah Carey (album) - Background

Background

In 1988, an 18-year-old Carey moved out of her mother's house in Long Island, and into a small apartment in Manhattan. She had a demo tape consisting of four songs, which she had written during her high school years with Ben Margulies. As 1988 unfolded, Carey, still without a record deal, struggled to draw the attention of record executives in New York. While working several jobs, she continued writing and producing music with Margulies, making changes and additions to the demo. After months of difficulty, Carey met with singer Brenda K. Starr, and soon began singing back-up for her. Eventually, Starr began hearing what she described as "glimpses" of Carey's voice throughout sessions, and noticed her "gifted voice". She realized Carey was capable of achieving success, but only needed help to break through into mainstream music.

"I really didn't want to do it, but I said its gotta be better than what I'm doing now. So I went to the audition, and Brenda was such a great person."

—Carey, on auditioning for her position as back-up with Starr

One night, Starr took Carey to a record industry gala, attempting to convince a record label executive to listen her demo. Jerry L. Greenberg, president of Atlantic Records took notice of her. As Carey handed him the record, Tommy Mottola quickly grabbed the tape, insisting that he would deal with "the project." As Mottola got into his limousine later that evening, he played Carey's demo and quickly realized the talent that he had just discovered. He quickly returned to the event, but a discouraged Carey had already left.

"For this particular time, she is my number one priority. We don't look at her as a dance-pop artist. We look at her as a franchise."

—Don Ienner, president of Columbia Records, on his plans for working with Carey

After a week of tracking her down through Starr's management, Mottola got in touch with Carey and brought her over to Columbia Records. After meeting with Carey and her mother Patricia for the first time, Mottola said, "When I heard and saw Mariah, there was absolutely no doubt that she was in every way destined for super-stardom." After a few brief meetings, Carey was signed to Columbia in December 1988.

Mottola had assumed the top position at Sony, the parent label of Columbia, and began taking the company through various stages of change. One he felt was very important for the label's success was to discover a young and very talented female vocalist, to rival Whitney Houston from Arista Records, or a pop star to match Madonna, who was signed to Sire Records at the time. He felt that Carey represented both. Mottola's confidence in Carey led him to hire a range of talented and well-known musicians and songwriters to assist with Carey's demo, as well as to create new material. Among them were Ric Wake, Narada Michael Walden and Rhett Lawrence.