Product Range
Maplin Electronics sells a variety of electrical equipment such as audio/visual devices, electrical components, computer components, cables, TV and satellite equipment and everyday electrical items such as batteries, light bulbs, power adaptors and solar energy panels. The company also sells MP3 players, portable televisions and satellite navigation equipment. The target market ranges from the general consumer to the more technical electronics hobbyist.
In November 2012, Maplin Electronics CEO, John Cleland stated “We want to double the range of products we sell online from 15,000 to 30,000 SKUs in the next three years, in some cases we will work on fulfilling orders by delivering straight from the manufacturer to the customer.”
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