Public Life and Endorsements
Asada owns a miniature poodle named Aero, who is named after the chocolate confection made by Nestlé. Asada and Aero have been featured in chocolate commercials in Japan, and she has also used her dog in exhibition programs. In 2008, Asada got two new puppies named Tiara and Komachi.
Asada is very popular in Japan and has appeared in variety shows, as well as in commercials for Oji Paper Company, Sato pharmacy, Morinaga Weider in Jelly, Itoham Foods, Nestlé, Kao, Omron, Nippon Life Insurance Company and Weavajapan. Asada headlined her own exhibition show, called "The Ice", from the summer of 2008, with her sister Mai. Asada is also a big fan of Japanese pop star Ayumi Hamasaki, and was seen congratulating her on her 10th Anniversary. The Asada sisters have also been named as goodwill ambassadors to Canada, and have traveled to Canada to serve in that role. Asada's sponsors include Sato pharmacy, Itoham Foods, Nepia, Lotte, Omron, United Airlines, Weider in Jelly and Weavajapan inc. Her skating music was compiled on two albums by EMI Music Japan: Mai & Mao Asada Skating Music and Mai & Mao Asada Skating Music 2008–09.
In 2011, Asada has launched her own kimono brand MaoMao.
In January 2012, Asada cancelled the release of a book on her skating career; she stated, "The way the book was advertised was different from what I had in mind."
Read more about this topic: Mao Asada
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