Mandira Bedi - Career

Career

After her star-making turn in Shanti, Bedi appeared in a supporting role in the 1995 film Dilwale Dulhania Le Jayenge and played Kajol's rival and going-to-be sister-in-law for Shahrukh Khan's love, "Mandira", in the popular Indian soap Kyunki Saas Bhi Kabhi Bahu Thi. Among her other career highlights was a stint as one of the presenters on the Indian television talent contest/reality show, Fame Gurukul (which ended on 20 October 2005), replacing R. Madhavan as the anchor of Deal Ya No Deal, and performing hosting duties on the musical reality show Jo Jeeta Wohi Super Star on STAR One, as well as posing for a photo layout in the men's magazine Maxim India.

She was a judge for two comedy shows called Funjabi Chak De and Laughter Knights along with Navjot Sidhu on Star One. She was the first and only female winner in the first season of Fear Factor India, when it appeared on Sony Entertainment Television. She has endorsed brands like Asmi diamonds, South Africa Tourism, Leher namkeen, Dabur Vatika, Sree Ganesh Jewellery house, eBay India and Dettol extra.

She acted in and as Meera in Meerabai Not Out, a cricket-based feature film produced by PNC and Sony pictures which released in September 2008. She also appeared in the movie 42 Kms which was released in January 2010.

Ever since she turned cricket show anchor, she has hosted over 150 corporate events, shows and awards for companies like Asian Paints, HSBC, Cartier, ICICI bank, ING vysya, Anand Bazaar Patrika Group, Samsung, L&T, Deutshche Bank, BMW, Audi, LG, Canon, Citibank, Diageo, Accenture and Puma. With her involvement in cricket she was named the brand ambassador for the women's cricket team of India in 2004 and 2005 and toured a bit with the women's cricket team and was instrumental in getting them a few sponsorship deals in that period. Her tryst with fashion continued when she was made the brand ambassador and face of Satya Paul's cricket signature line of sarees.

She was the brand ambassador for Sony Max from 2004 to 2007. In 2008 she was involved in a summer campaign and music video for Nick. She has been actively involved in theatre and has acted in two plays: Laughing Wild (95 shows) and Anything But Love (150 shows). She has anchored many award ceremonies like the MTV Immies, the Car and Bike Awards 2008 for NDTV profit, the Environment awards for CNN-IBN in 2009, the 2004 edition of the ICC awards and two editions of the Ceat Cricket Ratings Awards (2004 and 2011). She has won two style awards: The MTV Lycra Style Award and the DNA Style Award for the most stylish person on television.

Bedi has appeared on the cover of many magazines like Femina, Maxim India, Prevention, Good Housekeeping, Marie Claire and Cosmopolitan. She has done many fashion features for magazines like Verve, Vogue India, Grazia, Elle and L'Officiel.

She presented coverage of the 2010 Indian Premier League (season 3) cricket on ITV which started on ITV4 on March 12, 2010. She presented the ICC Cricket World Cup 2011 for English news channel with cricket commentator Charu Sharma. Charu and she were a regular at many cricket clubs in promoting the game Times Now. She is very active on Twitter and often presents the lighter side of cricket in rhymes.

Read more about this topic:  Mandira Bedi

Famous quotes containing the word career:

    I began my editorial career with the presidency of Mr. Adams, and my principal object was to render his administration all the assistance in my power. I flattered myself with the hope of accompanying him through [his] voyage, and of partaking in a trifling degree, of the glory of the enterprise; but he suddenly tacked about, and I could follow him no longer. I therefore waited for the first opportunity to haul down my sails.
    William Cobbett (1762–1835)

    What exacerbates the strain in the working class is the absence of money to pay for services they need, economic insecurity, poor daycare, and lack of dignity and boredom in each partner’s job. What exacerbates it in upper-middle class is the instability of paid help and the enormous demands of the career system in which both partners become willing believers. But the tug between traditional and egalitarian models of marriage runs from top to bottom of the class ladder.
    Arlie Hochschild (20th century)

    Each of the professions means a prejudice. The necessity for a career forces every one to take sides. We live in the age of the overworked, and the under-educated; the age in which people are so industrious that they become absolutely stupid.
    Oscar Wilde (1854–1900)