Common Characteristics
Management Fads are often characterized by the following:
- New Jargon for existing business processes.
- External consultants who specialize in the implementation of the fad.
- A certification or appraisal process performed by an external agency for a fee.
- Amending the job titles of existing employees to include references to the fad.
- Claims of a measurable business improvement via measurement of a metric that is defined by the fad itself.
- An internal sponsoring department or individual that gains influence due to the fad's implementation.
- Big words and complex phrases.
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