Other Activities
Mammootty was appointed as the Global Brand ambassador of the Thrissur-based South Indian Bank on 16 October 2006. He was also featured as the brand ambassador for Kerala Volleyball League.
Mammootty and Dubai-based businessman MA Yousuf Ali met with the officials of the Dubai Internet City (DIC) to lobby for the proposed Smart City project at Kochi.
Mammootty wrote his first book Kazhchapadu (roughly translated as "Perspective", a compilation of short essays he has written in various publications over the years).
Mammootty owns the distribution company Playhouse Entertainments. Some films distributed by the company are Chattambinadu, Ritu, Three Kings, Living Together, Neelathamara, Pranchiyettan & the Saint, The King and the Commissioner, and Cobra.
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