Papua New Guinean Celebrity
Michael was the first Papua New Guinean to play senior AFL football, acting as an ambassador for the game when he visits his homeland. He is possibly the only football player who is better known in a country other than Australia. He has appeared on a series of biscuit commercials in PNG as "the secret of Mal's success". In 2004, he hosted a popular football segment on a weekly PNG television show.
In early 2006, he established the Mal Michael Foundation, aimed at raising money to help give young Papua New Guineans the opportunity to play Aussie rules.
In 2007 Michael made a strategic deal with mining company Hannans Reward (ASX:HNR) aimed at appealing the company to the Papua New Guinea market. Michael's consultancy company M&M Synergy Ltd, deals in the natural resource sector in Papua New Guinea. They represent land owner incorporated companies to help them develop their assets. M&M Synergy Ltd specialise in joint venture projects and capital raising for timber, mining and petroleum projects.
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