Campaign
The Make Cars Green campaign was launched at the 2008 World Environment Day, which was held in New Zealand. The event was attended by the FIA Foundation Director General David Ward and the World Bank's road safety specialist Tony Bliss, as well as New Zealand Prime Minister Helen Clark. Ward outlined the importance of the campaign, noting:
| “ | The forecasts which are pretty astonishing are that over the next 20 to 30 years the vehicle fleet will double in size as China and India and other countries motorise like we did in the 1950s, 60s and 70s. At a global level we are facing a huge increase in the amount of vehicles in use and that's one of the drivers behind the oil price. What we need is much more fuel efficient vehicles to accommodate for the huge growing global demand for motorised travel. | ” |
The basis of the campaign is a ten-point guide for reducing the environmental impact of cars, including checking tyre pressure for optimimum efficiency, planning journeys in advance and offsetting carbon emissions. The FIA aims to reach these objectives by working with its member clubs.
Read more about this topic: Make Cars Green
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