Social Responsibilities
M·A·C has five social initiative programs currently in place
- M·A·C Cruelty-Free Beauty: principle that prohibits animal testing and the policy is extended to ingredient suppliers as well (M.A.C. no longer guarantees its products are cruelty free. Current policy is that "Our products are not tested on animals except when absolutely mandated by law" '
- Back 2 M·A·C Recycling: offers free lipglass, eyeshadow, or lipstick at any M·A·C location (lipsticks only at M·A·C counters in department stores) with the return of six empty M·A·C containers. Viva Glam products, Pro Longwear gloss, Plushglass, Luster Glass and Pro palette Shadow and sheen supreme lipsticks are excluded.
- M·A·C Kids Helping Kids: started in 1994 where kids living with HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations.
- The M·A·C AIDS Fund: supports community organizations providing direct services to people living with AIDS. To date the foundation has raised over $240,000,000 usd since its inception in 1994.
- M·A·C Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets) goes to the M·A·C Aids Fund. Multiple Celebrities have endorsed the MAC Viva Glam products. Such celebrities include: Lady Gaga, Cyndi Lauper, Elton John, Nicki Minaj, and More.
Read more about this topic: Make-up Art Cosmetics
Famous quotes containing the word social:
“There is a social respect necessary in company: you may start your own subject of conversation with modesty, taking care, however, de ne jamais parler de cordes dans la maison d’un pendu.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)