Mai Tai - Culture

Culture

The Mai Tai became such a popular cocktail in the 1950s and 1960s that virtually every restaurant, particularly tiki-themed restaurants or bars, served them. The Mai Tai was also prominently featured in the popular Elvis Presley film Blue Hawaii.

Today, the Mai Tai is synonymous with Tiki culture, both of the past and present. Virtually every modern tiki gathering centers around the Mai Tai in some fashion. Contemporary tikiphiles are quite meticulous about the Mai Tai and insist that it be prepared according the traditional Trader Vic's recipe.

As of 2008, Trader Vic's Restaurant chain has begun to open small establishments called Mai Tai Bars, that primarily serve cocktails and pupus (appetizers).

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