Reception
According to the book Global and Modern Ayurveda, while Maharishi Ayur-Veda was instrumental in the popularization of Ayurveda in the 1980s and early 1990s, its role in global Ayurveda has now been marginalized. Authors Smith and Wujastyk attribute the virtual disappearance of MAV as an influence in global Ayurveda to the following factors: (i) isolating and describing itself as being authentic, thereby inferring that other forms of Ayurveda are "disbarred from legitimacy"; (ii) raising "its prices stratospherically" for its medicines and treatments, which placed it beyond the means of all but "the most committed and enthusiastic (and wealthy) followers"; and (iii) "become stridently opposed to allopathic medicine". In the same volume, Newcombe cites criticism of the commercial nature of Maharishi Ayur-Veda, but says that ""Maharishi Ayur-Veda is an important part of the practice of Ayurveda in contemporary society, despite the ideological claims of those who oppose the system." Smith and Wujastyk write that previously it was a requirement that MAV practitioners have a medical degree, but in 2005, all medical doctors with MAV training were replaced by Maharishi Ayurveda practitioners from India. However, the Medical Director at one facility is a licensed medical doctor, also trained in Maharishi Ayurveda.
Author Philip Goldberg writes that Maharishi Ayurveda "attracted attention" due to the "TM movement's aggressive promotion". Author Frederick M. Smith, in his book Modern and Global Ayurveda writes that in the U.K. "the Maharishi organization had a clear marketing plan and a full-time public relations officer up until at least 1992." According to Andrew Skolnick writes in a 1991 JAMA article characterizes the TM movement's marketing of Maharishi Ayurveda as a "widespread pattern of misinformation, deception, and manipulation of lay and scientific news media." These were seen as efforts to gain "scientific respectability". According to a JAMA article by Ralph Smith, a similar concern was raised in the 1980 book TM and Cult Mania.
Read more about this topic: Maharishi Vedic Approach To Health
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