Madhushan - in The Media

In The Media

Madhavan is one of the few actors in India who receives pan-Indian appeal, with his success in establishing himself in the North and the South helping him receive offers as a brand ambassador. Furthermore, it has led to producers offering him lead roles in bilingual films with Nothing But Life and Made in USA being shot in Malayalam and English and 13B and Yavarum Nalam being shot in Hindi and Tamil. Moreover, most of his Tamil films are dubbed into Telugu, where he has created a box office market without appearing in a single straight Telugu film as a lead actor. Madhavan has also been active in keeping in contact with fans, maintaining a fan email account, a Facebook fan page and a Twitter account as well as being one of the first actors of Tamil films to turn blogger with entries in the year 2000.

He has appeared at functions as a special guest, and has enjoyed particularly close links with technology company, Sify, who he signed on as his media partner for all his future releases after expressing satisfaction at the website they created for Rendu. Madhavan sat amongst a six man jury for the selection of CNN-IBN Indian of the Year 2006. He inaugurated the Chennai International Film Festival in 2007, taking the opportunity to deliver a message on preserving the environment.

A gaming company, Paradox Studios Limited, launched a new game compatible with mobile phones in July 2006, with Madhavan as the lead character. The company released two mobile game titles featuring Madhavan as their lead character. The first of the two games, Madhavan's MIG, featured the actor making a reprise of his Rang De Basanti pilot's role. In the other game titled Madhavan, the player had to help the actor get to the premiere of his latest movie evading the paparazzi. In 2007, prominent entrepreneur N. R. Narayana Murthy requested Madhavan to be his interviewer at the India-Singapore Exposition and Madhavan went on to claim that the experience was "unforgettable" as Murthy was an idol to him.