Machina/The Machines of God - Marketing and Release

Marketing and Release

Corgan presented Machina to Virgin Records as a double album, but the label was not interested after the disappointing sales of Adore. Machina was released as a single album on February 29, 2000, with a bonus disc, Still Becoming Apart, available at certain stores.

A video was made for "Stand Inside Your Love", the planned first single, in late 1999, but at the last minute, "The Everlasting Gaze" was issued as the album's first promotional radio single in December 1999. "Stand Inside Your Love" was released as the first commercially available single on January 21, 2000. "I of the Mourning" was also released as a promotional single and received limited airplay. "Heavy Metal Machine" was issued as a promotional cassette but was not distributed to radio stations.

On March 9, the band went on the Thursday edition of @MTV Week at Broadway Studios in New York City for a half hour live TV special. During the broadcast they performed "The Everlasting Gaze" as well as "I of the Mourning" after an online and call in voting competition between three songs off of Machina. The special also featured Carson Daly interviewing the band members and online chats with the band, and an interactive online video for "The Crying Tree of Mercury".

On May 23, Corgan announced on KROQ-FM that the band would be breaking up at the end of the year. The band reconvened in a studio to finish off the leftover Machina tracks, but Virgin remained uninterested, so the band released Machina II on their own in September, handing them off to fans to distribute free over the Internet.

The video for the final single, "Try, Try, Try", directed by Jonas Åkerlund, was released on September 11, 2000, but did not receive much airplay due to its explicit content.