Mace (store) - Republic of Ireland

Republic of Ireland

Mace has traded in the Republic of Ireland since 1960 and is Ireland's oldest franchise convenience store. In the beginning there were over a dozen wholesalers operating the brand. Mace in the Republic of Ireland is now owned entirely by BWG Foods. Previously the rights to the brands have been split with Mangans Wholesale and Vantage Holdings owning certain regional rights. In 2000 BWG bought the Mace rights belonging to Vantage Holdings and in 2008 BWG Bought out the entire Mangans Group. These purchases finally consolidated the brand in the Republic of Ireland under one owner. In the Republic, BWG services about 240 stores across it Supermarket, Foodstore and Forecourt formats. BWG also owns the Spar and XL brands in the Republic of Ireland.

In Ireland, north and south, the Mace stores offer a more advances range of in-store services compared to Britain. Almost all stores offer hot food "to go" and hot "bean to cup" beverages. The stores are also typically larger, with smaller stores in Northern Ireland branded Mace Express. Stores of this size in the Republic would be branded XL by BWG Foods rather than Mace.

BWG has a exclusive agreement with Maxol to brand all Maxol petrol station forecourt convenience stores as "Maxol Mace".

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