History and Legal Constitution
Liverpool Victoria Friendly Society Limited was founded in 1843 as a burial society, and for many decades Liverpool Victoria was most commonly associated with "penny policies" collected door to door by a cross country team of agents to provide a method of saving to people of modest means. Today LV= expresses its mission as enabling people to "look after what they love" by the provision of insurance, investment and retirement solutions.
It is incorporated under the provisions of the Friendly Societies Act 1992 and has its registered address, and head office, at County Gates, Westbourne, Bournemouth BH1 2NF. It is regulated by the Financial Services Authority.
As a mutual company LV has no shareholders and is owned by its members.
Since May 2007 the society has traded under the "LV=" brand.
LV= employs 5,000 people and serves over five million customers with a range of financial products. It is the UK’s largest friendly society and a leading financial mutual.
When it started in 1843 its goal was to give financial security to more than just a privileged few and for many decades it was most commonly associated with providing a method of saving to people of modest means. Today LV= follows a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.
The company offers services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.
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