Public Reception
When the LP was introduced in 1948, the 78 was the conventional format for phonograph records. By 1952, 78s accounted for slightly more than half of the units sold in the United States, and just under half of the dollar sales. The 45, oriented toward the single song, accounted for 30.2% of unit sales and 26.5% of dollar sales. The LP represented 16.7% of unit sales and 26.2% of dollar sales.
Ten years after their introduction, the share of unit sales for LPs in the U.S. was 24.4%, and of dollar sales 58%. Most of the remainder was taken up by the 45; 78s accounted for only 2.1% of unit sales and 1.2% of dollar sales.
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