Background and Writing
Kerli began writing for her debut album at the age of 14 but after two failed recording contracts with Universal Republic Records and Stolen Transmission, she spent two years in Sweden writing music with other writers at the request of a Swedish publisher who took an interest in her music. She later caught the attention of Island Records and landed an audition with L.A. Reid who signed her. During the audition, which was Kerli's first visit to the United States, she later remarked she was "so out of it" which came off as rude, saying "I guess he liked that I wasn't kissing his ass".
In a 2008 interview, Kerli said she was grateful she was not in a position to release an album after gaining her first contract because, saying "I wasn't ready as a person. I didn't stand behind my vision the way I do now, and everything was much more about my ego and need for attention. It's about people now. It's about delivering something magical." She described the process of creating the album as a "10-year struggle".
Read more about this topic: Love Is Dead (Kerli Album)
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