Love Hurts (Cher Album) - Promotion

Promotion

See also: Love Hurts Tour

To promote the album, Cher did several performances worldwide. In North America she promoted the album on Late Night with David Letterman. She also mad a special appearance on the ABC program In Concert on June 21, 1991 were she performed "Love Hurts", "Love and Understanding", "Save Up All Your Tears" and "A World Without Heroes". This particular performance was highly criticized because Cher lip-synced all songs from the album, veering from the ABC show's premise to showcase "honest" live rock. Later Cher, during an interview defended the lip-syncing that she did during the show and In Concert offered to Cher a chance to reappear (with her band plugged in and playing) later in 1991, but the performance never happened.

Cher also promoted the album in some European countries. In the UK she performed "Love and Understanding", "Save Up All Your Tears" and "Could've Been You" on Top of The Pops, on Wogan performed "Love and Understanding" and "Save Up All Your Tears", and on Aspel and Company performed "Could've Been You". Cher also performed "Save Up All Your Tears" in Australia during the Dame Edna Show and with Dame Edna performed "I Got You Babe".

The album received further promotion from her third headlining Love Hurts Tour, which started on April 15, 1992 in Berlin, Germany. The tour was set to start on March 21, 1992 in Copenhagen, but due to illness the European concerts were rescheduled, except for the UK dates. Later dates on the North American leg of the tour were also rescheduled twice. Cher performed "Love and Understanding", "Save Up All Your Tears", "Love Hurts" and "Fires Of Eden" on her tour.

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