Advertising
Peter Godfrey, president of Menley & James, announced in May 1976 that he was seeking a smaller advertising firm to replace Wells, Rich, Green. The parting was friendly but necessary because of the growth of Wells Lawrence's firm. It had become too large for it to give Love Cosmetics' account the attention it required. Wells, Rich, Green began to represent Max Factor of Los Angeles, California in April 1977. Altman, Stoller, Weiss represented Love Cosmetics for two years before M&J switched to the Jan Zwiren Agency of Chicago, Illinois. Zwiren was formerly vice president of the consumer products division of Helene Curtis Industries. Prior to this she worked with M&J in promoting Love Cosmetics. The SFM Media Service Corporation continued to coordinate media planning and buying for the Love Cosmetics line.
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