Seiko in America
Seiko Corporation of America is responsible for distribution of Seiko watches and clocks, as well as Pulsar brand watches, in the United States. The models available in the United States are normally a smaller subset of the full line produced in Japan. Seiko Corporation of America has its headquarters (and Coserv repair center) in Mahwah, New Jersey. In the United States, Seiko watches are sold primarily by fine jewelers and department stores as well as 19 company stores located in various cities.
Seiko's 2004 marketing campaign emphasized that a watch, as opposed to other traits (such as what car they drive, for example), tells the most about a person.
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“I am reminded by my journey how exceedingly new this country still is. You have only to travel for a few days into the interior and back parts even of many of the old States, to come to that very America which the Northmen, and Cabot, and Gosnold, and Smith, and Raleigh visited.”
—Henry David Thoreau (1817–1862)