Background and Productions
The basis of London Calling! began at the Swiss resort of Davos in Christmas 1922, when Coward presented a musical outline of a new project involving himself and Lawrence, to benefactor, Edward William Bootle Wilbraham, 3rd Earl of Lathom, who was also a friend of André Charlot. Lathom had liked it and approached Charlot to produce it. Charlot's West End musical production Rats, which premiered on 21 February 1923 at the Vaudeville Theatre, also starred Lawrence. At first Charlot did not have Coward in mind for performing in London Calling!, but Coward used his contractual right of veto to turn down all other suggestions for leading man. Charlot gave way and paid him a wage of ₤40 a week with the success of the show.
The revue featured 25 sketches, skits, songs and dance routines, with choreographic assistance by Fred Astaire who was working in London's Shaftesbury Theatre with his sister Adele at the time. Astaire taught Coward tap-dancing at the nearby Guildhall School of Music. West End's leading lady Gertrude Lawrence made her singing debut with Coward's musical works, an association that would continue throughout their careers. Lawrence had previously worked with him on the Liverpool production of Gerhart Hauptmann's play Hannele in 1913. The revue sketches made light of London society at the time, with one sketch called "The Swiss Family Whittlebot" poking fun at The Sitwells, known for their avant-garde poetry and ideas.
The revue ran for 367 performances. Charlot was developing a new production entitled André Charlot's London Revue of 1924 and had replaced Lawrence with singer Joyce Barbour in January 1924, at which point the production was nearing the end of its 5-month run. Coward's next project was the controversial play The Vortex (1924).
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