Lollipop Guild - Television

Television

The film was first shown on television on November 3, 1956, by CBS, as the last installment of the Ford Star Jubilee. On December 13, 1959, the film was shown (again on CBS) as a two-hour Christmas season special at an earlier time, to an even larger audience. Encouraged by the response, CBS made it an annual Christmas tradition, showing it from 1959 through 1962 always on the second Sunday of December. Beginning in 1964, The Wizard of Oz was televised only once a year for nearly three decades. In 1998, the rights converted to Turner Entertainment (through Warner Bros. Television), and as of the early 2010s, the film is shown several times a year on or just before holidays.

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