Television
The film was first shown on television on November 3, 1956, by CBS, as the last installment of the Ford Star Jubilee. On December 13, 1959, the film was shown (again on CBS) as a two-hour Christmas season special at an earlier time, to an even larger audience. Encouraged by the response, CBS made it an annual Christmas tradition, showing it from 1959 through 1962 always on the second Sunday of December. Beginning in 1964, The Wizard of Oz was televised only once a year for nearly three decades. In 1998, the rights converted to Turner Entertainment (through Warner Bros. Television), and as of the early 2010s, the film is shown several times a year on or just before holidays.
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Famous quotes containing the word television:
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)
“Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”
—Ellen Galinsky (20th century)
“There was a girl who was running the traffic desk, and there was a woman who was on the overnight for radio as a producer, and my desk assistant was a woman. So when the world came to an end, we took over.”
—Marya McLaughlin, U.S. television newswoman. As quoted in Women in Television News, ch. 3, by Judith S. Gelfman (1976)