Television
The film was first shown on television on November 3, 1956, by CBS, as the last installment of the Ford Star Jubilee. On December 13, 1959, the film was shown (again on CBS) as a two-hour Christmas season special at an earlier time, to an even larger audience. Encouraged by the response, CBS made it an annual Christmas tradition, showing it from 1959 through 1962 always on the second Sunday of December. Beginning in 1964, The Wizard of Oz was televised only once a year for nearly three decades. In 1998, the rights converted to Turner Entertainment (through Warner Bros. Television), and as of the early 2010s, the film is shown several times a year on or just before holidays.
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Famous quotes containing the word television:
“So why do people keep on watching? The answer, by now, should be perfectly obvious: we love television because television brings us a world in which television does not exist. In fact, deep in their hearts, this is what the spuds crave most: a rich, new, participatory life.”
—Barbara Ehrenreich (b. 1941)
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)