Television
The film was first shown on television on November 3, 1956, by CBS, as the last installment of the Ford Star Jubilee. On December 13, 1959, the film was shown (again on CBS) as a two-hour Christmas season special at an earlier time, to an even larger audience. Encouraged by the response, CBS made it an annual Christmas tradition, showing it from 1959 through 1962 always on the second Sunday of December. Beginning in 1964, The Wizard of Oz was televised only once a year for nearly three decades. In 1998, the rights converted to Turner Entertainment (through Warner Bros. Television), and as of the early 2010s, the film is shown several times a year on or just before holidays.
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Famous quotes containing the word television:
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)
“So why do people keep on watching? The answer, by now, should be perfectly obvious: we love television because television brings us a world in which television does not exist. In fact, deep in their hearts, this is what the spuds crave most: a rich, new, participatory life.”
—Barbara Ehrenreich (b. 1941)
“All television ever did was shrink the demand for ordinary movies. The demand for extraordinary movies increased. If any one thing is wrong with the movie industry today, it is the unrelenting effort to astonish.”
—Clive James (b. 1939)