Loews Philadelphia Hotel - Design

Design

The PSFS Building was built for the Philadelphia Savings Fund Society under direction of bank President James M. Wilcox. Wilcox's goal for the building was "ultra modern only in the sense that it is ultra-practical." The building's design went through several revisions with Wilcox working closely with architects William Lescaze and George Howe. The building was a radical departure from the traditional Greek and Italian inspired bank architecture. Beaux-arts trained George Howe combined his experience with William Lescaze familiarity of modern European design. The building designed was in the International style, a term that would be coined two years after the building was designed. The main characteristics of the style, focus on volume over mass, balance rather than preconceived symmetry, and the lack or ornamentation are all in the design of the skyscraper. Analysis of the proposed design of the building by the Philadelphia Saving Fund Society stated that the belief that traditional banking architecture would soon become obsolete and that economic realities would lead to similarly designed buildings in the near future. The analysis said "Marble halls and fantastic domes have been overdone and no longer excite the public's interest. They have had their day. An era of sound and handsome but 100% practical buildings is at hand."

Wilcox was the one who encouraged emphasizing the buildings height with vertical piers. Howe argued against the vertical lines wanting to emphasize the office space inside the tower. Wilcox was adamant about showing off the building's height and in the end vertical piers were added, along with emphasizing the horizontal space inside using the spandrels. The piers protrude from the facade to not interfere with wall space and allow the maximum amount of floor space and flexible office arrangement. The t-shaped tower was designed in a way to allow in the maximum amount of light on the office floors and to emphasize the banking portion in the base. The building's spine containing elevators and utilities was made visible on the outside for the first time in a skyscraper instead of hidden inside in the center of the building.

Putting the banking hall on the second floor allowed for retail space on the street level, giving the building's owners extra revenue and attracting middle-class depositors to the bank. To support the tower above, structural columns extend from a 16.5 feet (5.0 m) deep truss in the banking hall floor. Lescaze designed the curved base, giving it marble to give the building a sense of luxury from the street level.