Local Search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin Hertz". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search.
Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.
Read more about Local Search (Internet): Evolution, Private Label Local Search, Social Local Search, Mobile Local Search, Business Owners and Local Search, Google+ Local
Famous quotes containing the words local and/or search:
“The local snivels through the fields:
I sit between felt-hatted mums....”
—Philip Larkin (1922–1986)
“The danger lies in forgetting what we had. The flow between generations becomes a trickle, grandchildren tape-recording grandparents’ memories on special occasions perhaps—no casual storytelling jogged by daily life, there being no shared daily life what with migrations, exiles, diasporas, rendings, the search for work. Or there is a shared daily life riddled with holes of silence.”
—Adrienne Rich (b. 1929)