Modern Usage
Free-range or open-range grazing is less common today than in the past. However, branding still has its uses. The main purpose is in proving ownership of lost or stolen animals. Many western US states have strict laws regarding brands, including brand registration, and require brand inspections. In many cases, a brand on an animal is considered prima facie proof of ownership. (See Brand Book)
In the hides and leather industry, brands are treated as a defect, and can diminish the value of hides. This industry has a number of traditional terms relating to the type of brand on a hide. "Colorado branded" (slang "Collie") refers to placement of a brand on the side of an animal, although this does not necessarily indicate the animal is from Colorado. "Butt branded" refers to a hide which has had a brand placed on the portion of the skin covering the rump area of the animal. A cleanskin animal is one without a brand while the skin without a brand is native.
Outside of the livestock industry, hot branding was used in 2003 by tortoise researchers to provide a permanent means of unique identification of individual Galapagos tortoises being studied. In this case, the brand was applied to the rear of the tortoises' shells. This technique has since been superseded by implanted PIT microchips (combined with ID numbers painted on the shell).
Read more about this topic: Livestock Branding
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