Overview
The umbrella organization for the event was Save Our Selves, founded by Kevin Wall (Executive Producer), and included major partners such as former U.S. Vice President Al Gore, the Alliance for Climate Protection, Earthlab, MSN, and Control Room, the production company which produced the event. The logo for the event was the Morse code distress signal. Brand Neutral, the environmental business strategy firm, served as the worldwide sustainability strategy and services partner for Live Earth, developing the overall sustainability strategy, staffing all members of the global "green team," creating the overall master plan for resource management, and supervising the execution of the Live Earth environmental strategy. Leading sustainability expert John Picard served as chief environmental and efficiency counsellor for the event. The worldwide producer of talent and venue programming for all of the events was Aaron Grosky. The worldwide producer of events was Lily Sobhani. Live Earth produced 60 short films, directed by leading filmmakers from the worlds of films, music videos, commercials and animation. The worldwide producer of Live Earth films was Kit Hawkins. The 22-hour global TV broadcast (world feed) and satellite distribution, as well as radio, internet and mobile production was overseen by Executive in Charge of Production André Mika and produced and directed by Paul Flattery. Ryan Polito also directed the world-wide feed. Unlike the similar Live 8 concerts, which were free, Live Earth charged admission but the event was made broadly available via television and the Internet.
The 2007 event set a new record for on-line entertainment with over 15 million video streams during the live concert alone. Television ratings were mixed, with 41% of households in Canada watching the concerts, while figures in the UK were characterized as a "flop". Television ratings in the United States were "dismal" as well; NBC's broadcast of Live Earth was the least watched network program between the Big Four Television Networks. On the other hand, Bravo, an NBC Universal property, reported the highest Saturday ratings in the network's history Live Earth also performed very well on television ratings in Brazil, reaching 37% of households via Rede Globo, and in Germany, reaching 20% of households through the N24 broadcast.
Read more about this topic: Live Earth (2007 Concert)