Sam's Choice, originally introduced as Sam's American Choice in 1991, a retail brand in food and selected hard goods. Named for Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Compared to Great Value products and to other national brands, Sam's Choice is positioned as a premium retail brand and is offered at a price competitive with standard national brands. It typically offers either competitive items in a given product category, or items in categories where the market leader is an "icon" (for example, Coca-Cola in the soft drink category).
Most Sam's Choice beverage products (excluding Grapette and Orangette) are manufactured for Wal-Mart by Cott Beverages. Other products in the line, including cookies, snack items, frozen meals, and similar grocery items are made by a variety of agricultural and food manufacturers.
Competitive pricing of the Sam's Choice brand and store branded and generic goods is possible because of the minimal expense required to market a retail chain's house brand, compared to advertising and promotional expenses typically incurred by the national brands.
Recently, most Sam's Choice-branded products have been replaced by either the relaunched Great Value brand, or the new Marketside brand.
Read more about this topic: List Of Walmart Brands, Major Brands
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