Personality
Rico is manipulative, arrogant, and spoiled, even described as "evil" by some characters. His self-centeredness leads him to constantly look for ways to increase his revenue, even at the expense of taking if from others. (He sees everyone else as a direct competitor and becomes extremely jealous whenever someone makes money.) His catchphrases include his greeting, "Hey-O!", and a diabolical laugh, "Mwah-ha-ha!", which he does frequently.
Rico is very gifted academically. He skips a couple of grades in school and is in the same grade as Miley, Lilly, and Oliver, even though he is two years younger. Studying is easy for him because he has a photographic memory. He is especially good at biology and mathematics, once finishing a biology mid-term exam in less than one second, with still enough time to recheck all of his answers.
It is revealed that Rico sometimes suffers from personal insecurities from his big ears and buck teeth. Perhaps as a result of a Napoleon complex, Rico uses his money and influence to put other people down. He also tends to pursue relationships with girls much older than himself in order to increase his social standing. He bribes both Miley and Lilly in this way. He often blackmails them both to be his girlfriend. In 'Knock Knocking on Jackson's Head', Lilly has to pretend to be Rico's girlfriend (so he can impress his cousin Angus), in return for tutoring in math from Rico. In 'Me and Rico Down By The Schoolyard', Miley gets blackmailed in being Rico's girlfriend because she thought he knew her Hannah secret but it turned out to be attachment to her teddy bear.
In the episode "Cheat It," Rico runs a sauna company called "Señor Steam" which Robby patronizes.
Episodes that especially deal with Rico's character development include "Me and Rico Down By the Schoolyard", "Get Down, Study-udy-udy" and "Joannie B. Goode".
Read more about this topic: List Of Hannah Montana Main Characters, Rico Suave
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