A modern scam in which the artist communicates with the mark, masquerading as a representative of an official organization with which the mark is doing business, in order to extract personal information which can then be used, for example, to steal money. In a typical instance, the artist sends the mark an email pretending to be from a company, such as eBay. It is formatted exactly like email from that business, and will ask the mark to "verify" some personal information at the website, to which a link is provided, in order to "reactivate" his blocked account. The website is fake but designed to look exactly like the business' website. The site contains a form asking for personal information such as credit card numbers, which the mark feels compelled to give or lose all access to the service. When the mark submits the form (without double-checking the website address), the information is sent to the swindler.
Other online scams include advance-fee fraud, bidding fee schemes, click fraud, domain slamming, various spoofing attacks, web-cramming, and online versions of employment scams, romance scams, and fake rewards.