History
The predecessor to the Liquidation Channel, The Jewelry Channel, was an American home shopping channel that specialized in the sale of jewelry, in the manner of a reverse auction format. Based in Austin, Texas, the channel initially began broadcasting on DirecTV, soon adding Dish Network and small- to medium-sized cable markets. The channel could also be viewed in a live streaming format on the company's official website.
LC began broadcasting in the Vancouver/Victoria market on Victoria station CHEK-DT on Monday, June 25. This is the channel’s first broadcast into Canada. The broadcast is Sunday through Friday from 12am – 6am, and Saturday from 2am – 6am. The company is very pleased with initial performance, and hopes to expand their presence in Canada even further. Happening around the same time as the Canadian broadcast, the company has updated their studio look, revealing a new design just in time for the 4th of July. The design includes a complete new look that will reflect the latest in style, a much sharper background, new lighting, and a setting that will allow better interaction with Viewers. Combined, these improvements give the LC one of the freshest and most modern presentations in the Home Shopping industry.
All of these improvements have been made possible by the growth of the company and the expanded customer base they have achieved in the last 2 years. To support this progress, the company employee group has also grown from 58 employees at the end of 2009 to over 500 current employees. LC has also just begun the 5th expansion of its warehouse. As all of this growth happens within the company’s Austin, TX headquarters, they have also added a new benefit, the Hope Scholarship, to employees. This scholarship will be awarded to 12 employees’ children each year to help fund their college educations.
It was reported on the Austin American-Statesman web site on June 16, 2008 that TJC would close its doors and cease broadcasting in early August 2008, with its staff of 106 employees being laid off. Although the network went off-air in early December 2008, a new network began broadcasting on the same day in its place. Presenter Dan Dennis, along with presenter Sayed Haider, provided information on the evening of November 30, 2008 that this new channel would be called the "Liquidation Channel", or LC for short. Essentially, all of TJC's jewelry had to be sold as this new network would have a new lot of jewelry, with all of the unsold TJC jewelry being shipped to its sister networks in the UK and Germany. Dennis went on to point out that there were "entirely new computers and databases marked with 'LC'" ready for use with the Liquidation Channel and that this channel would feature "jewelry, accessories, and many other products". It was implied that many of TJC's talent would be featured on the new network.
The Liquidation Channel succeeded The Jewelry Channel on December 1, 2008 at 1:00AM ET. The first official auction began at 5:05PM Eastern Time after over 16 hours of a promotional loop.
The Jewelry Channel USA has overseas versions of their channel in the United Kingdom (The Jewellery Channel) and Germany (Der Schmuckkanal) that are still active.
LC features many of the same music, graphics, and sound effects that were featured on The Jewelry Channel.
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