The Royal Cinema
The completely reconstructed Royal Cinema, with 600 seats, opened with a fanfare of publicity on 17 November 1947. The first film to be shown was Cole Porter's musical Night and Day. Limerick cinema goers enjoyed many films at the Royal over the next 30 years or so. In the early 1980s a number of factors began to impact the cinema trade. The growing popularity and availability of videocassette recorders inspired the growing trade of the video rental shops, which in turn accelerated a decline in cinema audiences. A further problem in Ireland was the 23 per cent VAT rate on cinema admissions. Indeed, this was cited as an "intolerable burden" and the reason for the ultimate closure of the cinema. A Limerick Leader article noted that Limerick, which once had 4,600 cinema seats, was now reduced to one cinema, the Carlton. Efforts by Alderman Jim Kemmy, TD, and others to save the cinema, failed. The last film to be screened at the cinema was Police Academy 2, in March 1985.
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