Lima's Uniqueness-Limited Editions
A unique feature of Lima was its capability to do production runs of less than 1000 units versus the norm of 4000-5000. This was because the importer only ordered a volume that matched the orders received in advance by its retailers. In the mid-1990s, Lima used this flexibility to introduce a range of "limited edition" models in small quantities (550 - 850), so as to maintain sales. This commenced with a model of the Class 50, "Thunderer" issued at £33, which proved very successful, commanding over £100 within a few weeks.
Lima also took on commissions from shops that purchased the entire limited production run, these being retailed directly through their stores. This began with Cheltenham Model Centre's D1015 Western Champion. Over 100 different models were produced this way. This commercial practice provided Irish modellers, via Murphy Models of Dublin, with the first ever specific Irish scene RTR diesel locomotive, the General Motors 201 Class. Less than 3,000 were produced (in nine variants) and as of 2009 can still fetch over €300 at on-line auctions. In 2008 Murphy Models brought out the second specific RTR Irish Diesel, a highly detailed Bachmann version of the Baby GM.
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Famous quotes containing the words lima and/or editions:
“The next Augustan age will dawn on the other side of the Atlantic. There will, perhaps, be a Thucydides at Boston, a Xenophon at New York, and, in time, a Virgil at Mexico, and a Newton at Peru. At last, some curious traveller from Lima will visit England and give a description of the ruins of St Paul’s, like the editions of Balbec and Palmyra.”
—Horace Walpole (1717–1797)
“The next Augustan age will dawn on the other side of the Atlantic. There will, perhaps, be a Thucydides at Boston, a Xenophon at New York, and, in time, a Virgil at Mexico, and a Newton at Peru. At last, some curious traveller from Lima will visit England and give a description of the ruins of St Paul’s, like the editions of Balbec and Palmyra.”
—Horace Walpole (1717–1797)