Likert Scale - Level of Measurement

Level of Measurement

The five response categories are often believed to represent an Interval level of measurement. But this can only be the case if the intervals between the scale points correspond to empirical observations in a metric sense. Reips and Funke (2008) show that this criterion is much better met by a visual analogue scale. In fact, there may also appear phenomena which even question the ordinal scale level in Likert scales. For example, in a set of items A,B,C rated with a Likert scale circular relations like A>B, B>C and C>A can appear. This violates the axiom of transitivity for the ordinal scale.

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