National Basketball Association
Li-Ning is an official marketing partner of the National Basketball Association and has sponsorship deals with five players: Baron Davis of the New York Knicks, Shaquille O'Neal (retired), Damon Jones (currently out of the league), José Calderón of the Toronto Raptors, and Evan Turner of the Philadelphia 76ers.
In 2006, O'Neal signed a four-year deal with Li-Ning, reportedly worth US$1.25 million, the largest deal made by the company, and the highest profile signing of an American sports star by a Chinese company. O'Neal cited former teammate Damon Jones and the Spanish national basketball team's deal with Li-Ning as influences on his decision to sign with Li-Ning.
In 2012 Dwyane Wade left the Jordan Brand for Li-Ning.
Read more about this topic: Li Ning (company)
Famous quotes containing the words national, basketball and/or association:
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