The Lexus F marque represents the high-performance division of cars produced by Lexus. The F marque refers to Flagship and Fuji Speedway, the chief test site of Lexus performance vehicle development in Oyama, SuntÅ District, Shizuoka Prefecture, Japan. The first vehicle in the Lexus F marque lineup, the Lexus IS F, was announced in 2006, followed by an F marque coupe concept, the Lexus LF-A, in 2007, and the production LFA supercar in 2009. All Lexus F performance vehicles are denoted by namesake badging on the front fenders. A related performance trim line, Lexus F Sport, was launched for 2007, with an F Sport accessory line and factory models in 2010. Lexus F models have been developed by the Lexus Vehicle Performance Development Division, which has also been involved with the brand's racing activities. The "F" designation was originally used at Lexus' launch in 1989, as an internal code for the development of its first flagship vehicle.