Editorial Style
Let's Go has used many words to describe the style of its content. "Witty and irreverent" is possibly the most frequently used descriptor; the company takes pride in its youthful, casual, sometimes zany tone and trains its writers to avoid "brochure-ese." Let's Go also promotes the unvarnished opinions of its reviews, stating that they want the takeaway of every single listing, good or bad, to be clear to the reader. This honesty actually led to a lawsuit against Let's Go in 1990 as a result of a scathing review of an Israeli hostel, but the travel guide was victorious in court, upheld by the judges as "the modern equivalents of Thomas Paine or John Peter Zenger." Other traits that the company has emphasized include its budget roots and social consciousness (all Let's Go books include a "Beyond Tourism" chapter that lists volunteer, study, and work opportunities abroad, many of which help "give back" to the destination).
Read more about this topic: Let's Go Travel Guides
Famous quotes containing the words editorial and/or style:
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