Release and Promotion
The album was released on June 4, 2002, in Canada and the United States. Later, on July 22, Let Go hit record stores worldwide, and on August 26 in some parts of Europe, including the United Kingdom and Ireland. A DataPlay version of the album was released in September 2002. Arista had established a deal with DataPlay earlier in 2002, and included Let Go alongside albums by rock singer Santana and singer Whitney Houston in the release.
Although Lavigne was targeted to the teen audience, a marketing strategy attributed to the successful launch of her career; Lavigne performed on a host of radio-sponsored multi-artist holiday shows throughout the United States, a marketing strategy that induced higher sales of the album during the season. She embarked on her first headlining tour, Try To Shut Me Up Tour, which took place on January 23, 2003, and ended on June 4, 2003. Lavigne toured with her band—drummer Matthew Brann, bassist Mark Spicoluk, and guitarists Jesse Colburn and Evan Taubenfeld—which she had grouped after signing the deal. In the tour, she included all songs off Let Go, B-sides, and cover versions of "Knockin' on Heaven's Door" by Bob Dylan and "Basket Case" by Green Day.
Lavigne filmed her performance in Buffalo, New York, on May 18, 2003, the final date of her five-week headlining North American tour. The tour DVD My World was released on November 4, 2003, on joint venture by Arista Records and 20th Century Fox Home Entertainment. The DVD features the concert, a behind-the-scenes featurette, five music videos and a six-song bonus audio CD that includes four unreleased tracks.
Read more about this topic: Let Go (Avril Lavigne album)
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