Background
Leo J. Shapiro & Associates is a quantitative market research firm that uses a full range of techniques including phone surveys, online studies and intercepts. LJS also provides full-service qualitative research services such as state-of-the art focus group facilities, in-depth one-on-one interviewing and ethnography.
LJS began as a market research firm grounded in the principles of social science and behaviorism. Leo received his Ph.D. in Sociology at the University of Chicago. In its first 20 years of operation, LJS helped pioneer many of the public-opinion survey and market research methods in common usage today.
Leo J. Shapiro & Associates is notable for creating The Stahler Inflation Pain Index, a survey that interviews a national sample of 450 households for an assessment of their financial situation and standard of living.
LJS invests approximately 10% of its profits each year in original research. This research includes regular polling of U.S. consumer attitudes and trends (National Poll), Hispanic research, the consumer in China, as well as research in the pharmaceutical and health care market.
The LJS National Poll has been tracking consumer trends and attitudes every month since January 1971. While each monthly poll provides a snapshot of American behavior and attitudes, the accumulated historical data helps to understand each of these snapshots in context. Tracked regularly are consumer spending and purchase intent for a variety of goods and services; household income, financial outlook, and job security; and attitudes toward inflation, savings, the stock market, and the President of the United States.
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