Leo Burnett Company
His own firm, the Chicago-based Leo Burnett Company, became the 10th largest advertising agency in the world, the eighth largest in the United States, and one of only a handful of top-ten American agencies not headquartered in New York City.
A Private company formed in 1935 and officially running under the name of 'Leo Burnett Company, Inc.' Which is a wholly owned subsidiary of Publicis Groupe. The Company started with eight employees and three clients. It now operates with 200 units globally and the company also includes 'a variety of speciality marketing services and 94 full-service advertising agencies in 83 countries.'
"Headquartered more than a thousand miles from Manhattan, the Chicago-based Leo Burnett Company creates unique advertising campaigns grounded in traditional American values and traditions. The majority of its clients are large, consumer-driven corporations, marketing everything from fast food to cigarettes to frozen foods."
For the first decade of Burnett opening his company he only billed about 1 million in the first few years of the business running and then eventually moving up to 10 million dollars annually, however, in 1950, his billings more than doubled to 22 million dollars and by 1954 the company was at 55 million dollars annually. The company simply grew from this point due to Burnett hiring Richard Heath who bought in bigger clients. Due to TV advertising hitting a boom in the 1950s Burnett's company only benefited from this. By the end of the 1950s, the Leo Burnett Company was billing 100 million dollars annually.
The advertising agency employs around 6,950 and using all these employees for all their talents, Leo Burnett Company is the workings behind some of the most famous advertising icons in our time, some of these include the Jolly Green Giant, Tony the Tiger and the well known Marlboro Man.
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