In February 2011, The CW ordered the pilot for Gerstein's Hart of Dixie and on May 17, 2011 officially picked up the series for the 2011-2012 season. The show is about a New York City doctor named Zoe Hart who inherits a medical practice in a small Southern town inhabited by an eclectic and eccentric group of characters. It was penned by Gerstein and is executive produced by Stephanie Savage, Josh Schwartz and Len Goldstein through Fake Empire production company.
On February 2, 2011, Jason Ensler was booked to direct the pilot. On February 15, 2011, Rachel Bilson signed on to play Zoe Hart, the main character.
Hart of Dixie premiered on September 26, 2011. On May 11, 2012, the CW renewed the series for a second season, and on April 26, 2013, for a third.
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