In Other Media
A tie-in promotion with McDonald's Happy Meal took place in August 2007. The Legion show was represented by eight figures (Superman, Timber Wolf, Lightning Lad, Mano, Tharok, Brainiac 5, Bouncing Boy, and Validus). As Happy Meal toys often have a "girl toy" and "boy toy", this set was aimed at the boys.
Action figures by Mattel were not produced because of a lack of retailer interest. Mattel holds the master license for toys based on any DC series in any medium.
The collectible miniatures game HeroClix produced a special starter set of the Legion, including a figure of "Young Superman" during the first season.
Read more about this topic: Legion Of Super Heroes (TV Series)
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)