Learning Management Industry
In the relatively new LMS market, commercial vendors for corporate and education applications range from new entrants to those that entered the market in the nineties. In addition to commercial packages, many open-source software solutions are available.
In 2005, LMSs represented a fragmented $500 million market (CLO magazine). The six largest LMS product companies constitute approximately 43% of the market. In addition to the remaining smaller LMS product vendors, training outsourcing firms, enterprise resource planning vendors, and consulting firms all compete for part of the learning management market.
LMS buyers are less satisfied than a year ago. According 2005 and 2006 surveys by the American Society for Training and Development (ASTD), respondents that were very unsatisfied with an LMS purchase doubled and those that were very satisfied decreased by 25%. The number that was very satisfied or satisfied edged over 50%. (About 30% were somewhat satisfied.) Nearly one quarter of respondents intended to purchase a new LMS or outsource their LMS functionality over the next 12 months.
In a 2009 survey, a growing number of organizations reporting deploying an LMS as part of larger Enterprise Resource Planning (ERP) systems.
Channel learning is underserved. For many buyers channel learning is not their number one priority, according to a survey by Training Outsourcing. Often there is a disconnect when the Human Resources department oversees training and development initiatives, where the focus is consolidating LMS systems inside traditional corporate boundaries. Software technology companies are at the front end of this curve, placing higher priority on channel training.
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