This lists companies who spent the most money on advertising to American consumers in 2011, in millions of dollars, according to Advertising Age.
| Rank | Company | Products Made | Money spent on advertising ($M) |
|---|---|---|---|
| 1 | Procter & Gamble | Soap (Ivory, Tide, Mr. Clean), Crest toothpaste, Old Spice deodorant, drugs (Vicks, Pepto-Bismol), Tampax tampons, Bounty paper towels, Iams dog food, Pampers, CoverGirl, Clairol, Gillette razors, Duracell Batteries | |
| 2 | General Motors | Automobiles (Chevrolet, Buick, Cadillac, GMC) | |
| 3 | Verizon | Telecommunications | |
| 4 | Comcast | Cable provider, television networks (E!, Golf Channel, Style Network, majority stake in NBCUniversal (NBC, Telemundo, USA, Bravo, History Channel, Vivendi Universal) | |
| 5 | AT&T | Telecommunications | |
| 6 | JP Morgan Chase & Co | financial services | |
| 7 | Ford Motor Co. | Automobiles (Ford, Lincoln) | |
| 8 | American Express | Credit cards, traveler's checks | |
| 9 | L'Oreal | Cosmetics (L'Oreal, Lancôme, Maybelline, Redken) | |
| 10 | Walt Disney Co. | Movies (Disney, Pixar), TV (ABC, ESPN, Disney Channel), Theme Parks | |
| 11 | Pfizer | Drugs (Viagra, Lipitor, Zoloft, Celebrex, Advil, Centrum, Robitussin, Preparation H)) | |
| 12 | Time Warner | TV (CW, TBS, CNN, HBO, Cartoon Network), Magazines (Time, Sports Illustrated, People, Fortune), Warner Brothers Cinema, Publishing (Little Brown Publishers, DC Comics) | |
| 13 | Johnson & Johnson | Band-aids, Drugs (Tylenol, Neosporin, Visine), Neutrogena, Listerine | |
| 14 | Walmart Stores | Retail (Walmart, Sam's Club) | |
| 15 | Chrysler LLC | Automobiles (Chrysler, Dodge, Jeep, Ram, Fiat) | |
| 16 | Toyota Motor Corp. | Automobiles (Toyota, Lexus, Scion) | |
| 17 | Bank of America Corp. | Banking, financial services | |
| 18 | Sears Holdings | Retail (Sears, K-Mart, Lands' End) | |
| 19 | Target Corp | Retail | |
| 20 | Macy's | Department stores (Macy's, Bloomingdale's, Federated) | |
| 21 | Anheuser-Busch InBev | Beer (Budweiser, Busch, Michelob, Stella Artois, Beck's) | |
| 22 | Sprint Nextel | Telecommunications | |
| 23 | Berkshire Hathaway | Diversified investments, GEICO Insurance, BNSF Railroad, Fruit of the Loom underwear, Dairy Queen, Benjamin Moore paint, Shaw carpets, See's Candies | |
| 24 | McDonald's | Fast food | |
| 25 | Unilever | Food (Ragú, Best Foods mayonnaise, Breyers ice cream, Popsicles, Lipton Tea, Wish-Bone salad dressing, Skippy peanut butter), Dove Soap, Vaseline, Q-Tips, Axe body spray | |
| 26 | News Corp | TV (Fox, Fox News, FX, SPEED channel), film (20th Century Fox), Newspapers (Wall Street Journal, New York Post), Publishing (HarperCollins) | |
| 27 | J.C. Penney's | Retail | |
| 28 | Honda Motor Company | Automobiles (Honda, Acura), Motorcycles | |
| 29 | Kohl's | department stores | |
| 30 | Viacom | Cable TV (BET, Comedy Central, Nickelodeon, MTV, VH1), Movie studios Paramount | |
| 31 | Capital One | Capital One credit cards | |
| 32 | Sony Corp | Electronics, Video Games (PlayStation), Movie Studios (Sony Pictures Studios, Columbia TriStar), Music (Sony Music Entertainment) | |
| 33 | Microsoft Corp | Software (Windows, Word, PowerPoint), Xbox 360 video game console | |
| 34 | search engine, YouTube, Gmail, cell phones (Motorola Mobility, Android) | ||
| 35 | General Mills | Cereals (Cheerios, Chex, Wheaties, Kix, Total), dairy products (Häagen-Dazs ice cream, Yoplait yogurt, Betty Crocker cake mixes, Bisquick, Pillsbury, Hamburger Helper, Green Giant frozen vegetables | |
| 36 | Nestlé | Candy (Butterfinger, Crunch, Baby Ruth, Raisinets, Eskimo Pie), beverages (Nescafé, Nestea, Nesquik chocolate milk, Perrier, Juicy Juice) Carnation ice cream, Toll House cookies, PowerBar, Cinnamon Toast Crunch ceral, Stouffer's frozen foods, pet food (Alpo, Friskies, Purina) | |
| 37 | Kraft Foods | Cheese (Velveeta, Cheese Whiz, Philadelphia Cream Cheese), Crackers/Cookies (Nabisco, Triscuit, Ritz, Oreo, Chips Ahoy!, Fig Newtons), Oscar Mayer wieners, Maxwell House coffee, Tombstone pizza, A1 steak sauce, beverages (Capri Sun, Crystal Light, Kool Aid, Tang) | |
| 38 | Eli Lilly and Co. | Drugs (Prozac, Cialis, Strattera) | |
| 39 | Merck and Co. | Drugs (Zocor, Singulair, Clarinex, Nasonex), Coppertone suntan lotion, Dr. Scholl's insoles | |
| 40 | Pepsi Co. | Sodas (Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer), Gatorade, AMP Energy, juices (Tropicana, Dole, Naked), Aquafina bottled water, snack foods (Fritos, Lays, Tostitos, Cheetos, Rold Gold), cereals (Quaker Oats, Cap'n Crunch), Rice-A-Roni, Aunt Jemima syrups | |
| 41 | Nissan Motors | Automobiles (Nissan, Infiniti) | |
| 42 | Nike | footwear, athletic apparel | |
| 43 | Progressive | insurance | |
| 44 | Allstate | insurance (Allstate, Esurance), financial services | |
| 45 | MillerCoors | beer (Miller Genuine Draft, Coors, Blue Moon) | |
| 46 | State Farm Insurance | insurance, financial services | |
| 47 | GlaxoSmithKline | Drugs (Zantac 75, Lunesta, Flonase, Beano, Avodart), Tums, Aquafresh Toothpaste, Boost Health food | |
| 48 | Home Depot | Hardware stores | |
| 49 | LVMH | fashion accessories (Louis Vuitton, Christian Dior, Marc Jacobs), alcohol (Hennessy, Moët & Chandon), retailers (Le Bon Marché) | |
| 50 | Yum Brands | fast food (Pizza Hut, Kentucky Fried Chicken, Taco Bell, Long John Silver's) | |
| 51 | Estée Lauder | Estée Lauder perfumes, cosmetics (Bobbi Brown, Clinique) | |
| 52 | Lowe's | hardware stores | |
| 53 | Amazon | online retailer, e-book readers (Amazon Kindle), websites (IMDb) | |
| 54 | Deutsche Telekom | telecommunications (T-Mobile) | |
| 55 | Diageo | alcoholic beverages (Guinness stout, Smirnoff vodka, Johnnie Walker, Baileys Irish Cream, Crown Royal) | |
| 56 | U.S. Government | Recruiting ads for the Army, Navy, Air Force, Marines, public service announcements (Ad Council) | |
| 57 | Best Buy | Electronics retailer | |
| 58 | Volkswagen Group | Automobiles (Volkswagen, Porsche, Audi, Lamborghini, Bentley) | |
| 59 | Kellogg Co. | Cereals (Rice Krispies, Frosted Flakes, Corn Flakes, Froot Loops, Special K, Kashi) Keebler cookies, Pop-Tarts, Nutri-Grain bars, Eggo waffles, Cheez-It, Gardenburger | |
| 60 | Citicorp | Financial services | |
| 61 | AstraZeneca | drugs (Nexium, Exanta) | |
| 62 | Apple Inc. | computers, iPhone cell phones, iPad tablets, iPod MP3 players | |
| 63 | Mars Inc | Candy (M&Ms, Snickers, Twix, Milky Way, Skittles, Life Savers), chewing gum (Wrigley, Orbit, Doublemint), pet food (Pedigree, Friskies), Uncle Ben's rice | |
| 64 | Bristol-Myers Squibb | Drugs (Plavix, Abilify), Enfamil baby formula | |
| 65 | University of Phoenix | Online for-profit university | |
| 66 | Coca-Cola Co. | Sodas (Coca-Cola, Sprite, Fanta, Barq's, Cherry Coke, Tab, Mello Yello), POWERade, Full Throttle energy drink, Dasani bottled water, Minute Maid juices | |
| 67 | Wells Fargo | banking, financial services | |
| 68 | Novartis | drugs, consumer care products (Lamisil, Gas-X, Benefiber, Maalox) | |
| 69 | Hyundai Motor Company | Hyundai automobiles | |
| 70 | Bayer | Drugs (Alka-Seltzer, Aleve, Bayer, Bactine, Midol), One-a-Day vitamins, lawn care products | |
| 71 | Discover Financial | Discover Card credit card, Pulse ATMs | |
| 72 | Kroger | grocery stores (Kroger, Ralphs, Fred Meyer) | |
| 73 | Sanofi | drugs, consumer care products (Selsun Blue, IcyHot, Gold Bond, Nicoderm) | |
| 74 | Doctor's Associates | Parent company of Subway | |
| 75 | Abbott Laboratories | Drugs, Ensure nutritional supplement, Similac baby formula | |
| 76 | Campbell Soup Company | soups (Campbell's, Franco-American) V8 juice, Prego pasta sauce, Pace salsa, Pepperidge Farm cookies and crackers (Goldfish, Milano) | |
| 77 | Kia Motors | Kia automobiles | |
| 78 | Walgreens | Drug retailer | |
| 79 | Visa Inc. | credit cards | |
| 80 | DirecTV | satellite television provider | |
| 81 | Coty, Inc. | beauty products (OPI Products), perfume (GUESS?, Calvin Klein) | |
| 82 | Samsung | electronics (TVs, cell phones) | |
| 83 | IBM Corporation | information technology | |
| 84 | Reckitt Benckiser | Cleaning products (Lysol, Electrasol), Drugs (Mucinex), Foods (French's Mustard) | |
| 85 | Hershey Co. | Candy (Hershey bars, Reese's, Kit Kat, York, Bubble Yum, Twizzlers, Jolly Rancher) | |
| 86 | Expedia | online travel website | |
| 87 | eBay | online auction site, Skype, PayPal, StubHub | |
| 88 | Time Warner Cable | Cable provider, Road Runner internet service, regional sports networks | |
| 89 | Dish Network | satellite television provider, formerly owned Blockbuster Video | |
| 90 | Limited Brands | retailers (Victoria's Secret, Bath & Body Works) | |
| 91 | Gap | retail stores (Gap, Old Navy, Banana Republic | |
| 92 | Dell | Computers, ITS Services | |
| 93 | Hewlett-Packard Co. | Computers, Printers | |
| 94 | Dr Pepper Snapple Group | Soft drinks (7Up, Dr Pepper, A&W, Squirt, Sunkist, RC Cola, Sun Drop), Hawaiian Punch, Snapple, Welch's, Clamato | |
| 95 | Boehringer Ingelheim | Biopharmaceuticals (Flomax, Micardis), drug research | |
| 96 | Mattel | toy manufacturer (Barbie, Fisher-Price, Hot Wheels, Matchbox), games (UNO, Apples to Apples) | |
| 97 | Clorox | cleaning supplies (Clorox, Liquid Plumr, Formula 409, Pine Sol), STP, Kingsford charcoal, Glad storage bags, salad dressing (Hidden Valley, KC Masterpiece) | |
| 98 | Kimberly Clark | paper products (Kleenex tissues, Viva paper towels, Scott toilet paper, Huggies diapers) | |
| 99 | Daimler AG | Mercedes-Benz automobiles, Freightliner trucks, Smart Cars | |
| 100 | Safeway Inc. | supermarkets (Safeway, Vons |
Famous quotes containing the word leading:
“Great ambition, the desire of real superiority, of leading and directing, seems to be altogether peculiar to man, and speech is the great instrument of ambition.”
—Adam Smith (1723–1790)