Lavender Menace - Origins

Origins

The myth of the origin of the phrase "Lavender Menace" is that it was first used in 1969 by Betty Friedan, president of NOW, to describe the threat that she believed associations with lesbianism posed to NOW and the emerging women's movement. Friedan, and some other straight feminists, worried that the association would hamstring feminists' ability to achieve serious political change, and that stereotypes of "mannish" and "man-hating" lesbians would provide an easy way to dismiss the movement. Under her direction, NOW attempted to distance itself from lesbian causes – including omitting the New York chapter of the Daughters of Bilitis from the list of sponsors of the First Congress to Unite Women in November 1969. Friedan's remarks and the decision to drop DOB from the sponsor list led lesbian feminist Rita Mae Brown to angrily resign her administrative job at NOW in February 1970 (Jay 137-138, Brownmiller 82). On March 15, 1970, straight radical feminist Susan Brownmiller quoted Friedan's remarks about the "lavender menace" and dismissed her worries as "A lavender herring, perhaps, but no clear and present danger" in a New York Times Magazine article. While NOW did eventually use "Lavender Menace" as a negative term for lesbianism, it originated as a positive term claimed by lesbian feminists.

Brownmiller later said that when she wrote the article, she had intended to use a humorous quip to distance herself from Friedan's homophobia (Jay 140, Brownmiller 82), but some lesbian feminists (especially Michela Griffo) took her remarks as "a scathing put-down" (Brownmiller 82) and "evidence of Susan's homophobia or closet homosexuality--that is, that she was trying to distance herself from lesbians by insulting us" (Jay 140)—because they felt that the quip dismissed lesbians as an insignificant part of the movement, or lesbian issues as unnecessary distractions from the important issues.

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