Latino (demonym) - Criticism

Criticism

Further information: Hispanic/Latino naming dispute

The term Latino, despite its increasing popularity, is still highly debated among those who are called by the name. Since the adoption of the term by the US Census Bureau and its subsequent widespread use, there have been several controversies and disagreements, specially in the United States and, to a lesser extent, in Mexico and other Spanish-speaking countries. Regarding it as an arbitrary generic term, many Latin American scholars, journalists and indigenous rights organisations have objected against the mass media use of the word "Latino", pointing out that such ethnonyms are optional and should be used only to describe people involved in the practices, ideologies and identity politics of their supporters. Journalist Rodolfo Acuña writes:

"When and why the Latino identity came about is a more involved story. Essentially, politicians, the media, and marketers find it convenient to deal with the different U.S. Spanish-speaking people under one umbrella. However, many people with Spanish surnames contest the term Latino. They claim it is misleading because no Latino or Hispanic nationality exists since no Latino state exists, so generalizing the term Latino slights the various national identities included under the umbrella.

Popular personalities like Andy García have also expressed concern. He has stated that, in spite of his love of his native Cuba, he dislikes being labeled as a 'Latino actor', preferring instead to be addressed as an actor without a tag attached to him.