Sponsor Change
In 2007 Miller Lite choose to leave Don Prudhomme Racing and stay with Penske Racing in the NASCAR Sprint Cup Series (then called "NEXTEL Cup"). Larry Dixon then got a sponsorship on February 8, 2007 from SkyTel Wireless. In 2008, when teammate Tommy Johnson Jr. left to drive for the re-retired Kenny Bernstein in the Monster Energy Drink Dodge Charger, Dixon got the sponsorship of the U.S. Smokeless Tobacco Co.
Read more about this topic: Larry Dixon (dragster Driver)
Famous quotes containing the words sponsor and/or change:
“The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.”
—E.B. (Elwyn Brooks)
“And if joy were not on the earth,
There were an end of change and birth,
And Earth and Heaven and Hell would die,
And in some gloomy barrow lie
Folded like a frozen fly....”
—William Butler Yeats (1865–1939)